When someone asks AI for a lawyer, is your firm named?
People now describe their legal problem to ChatGPT before they ever call a firm. We help AI find, trust and cite your firm, with coverage that respects the rules on lawyer advertising.
The questions that decide who gets the call.
These are the kinds of questions clients type into ChatGPT, Gemini, Perplexity and Google every day. AI answers with a short list, and the law firms it names are the ones it can find and trust.
We track questions like these for your law firm every month, so you can see whether you're named, how you're described and who shows up instead. (Here's how AI visibility is measured.)
Example questions. Yours are built around your law firm and market.
What makes AI recommend a law firm
AI assistants favor businesses that trusted sources mention and that explain themselves clearly. About 94% of links cited by AI come from non-paid sources (Muck Rack, Dec 2025).
Clear practice areas
AI matches the problem to the practice. Each practice area needs its own plain-language page, not one long list.
Proof of experience
Years in practice, bar admissions, published articles and speaking: specifics AI can repeat accurately.
Independent coverage
Legal news, local news and community coverage give AI a reason to name your firm over one that only describes itself.
Consistent details
The same firm name, attorneys, offices and phone everywhere, so every mention connects to you.
Stories we write for law firms
Each month our team writes a real news story about your law firm, you approve it, and we publish it on news sites, up to USA Today, TheStreet and Street Insider on higher plans.
- A new partner, associate or office
- Community and pro bono work
- Plain-language guidance after a law changes in your state
- Firm milestones (anniversaries, cases handled, team growth)
- Attorney speaking engagements and published articles
Lawyer advertising rules come first
ABA Model Rule 7.1 says a lawyer "shall not make a false or misleading communication about the lawyer or the lawyer's services." States adopt their own versions, and many add rules on testimonials, case results and specialization claims. Every release we write sticks to verifiable facts, avoids outcome promises, and goes to you for approval before it's published. Source: ABA Model Rule 7.1.
Every plan also includes an AI search optimization foundation for your site, cloud stacks and monthly AI visibility tracking. More on the approach: generative engine optimization.
Quick answers
Is press coverage allowed under lawyer advertising rules?
Generally yes, when it's truthful and not misleading, but the rules vary by state. We keep releases factual, avoid guarantees and results claims, and you approve every release before it goes out. Check your state bar's rules for anything specific to your practice.
Can you publish our case results?
We avoid case-result headlines by default because many states regulate them. Firm news, community work, hires and plain-language legal guidance are safer stories, and they work well for AI visibility.
Which practice areas benefit most?
Consumer-facing areas where people research first: personal injury, family law, criminal defense, estate planning, immigration and employment law.
See what AI says about your law firm.
We'll ask the major AI engines the questions your clients ask and show you where you stand, free.
Also: Dental Practices · Medical Practices · Contractors & Home Services · Real Estate Agents · Restaurants · Accountants & CPAs · Insurance Agencies · Med Spas · Auto Dealers & Repair Shops
