When shoppers ask AI who to call for insurance, is your agency named?
"Do I need umbrella insurance?" and "best independent insurance agent near me" are AI questions now. We help AI find your agency, understand what you write and cite trusted sources that mention you.
The questions that decide who gets the call.
These are the kinds of questions customers type into ChatGPT, Gemini, Perplexity and Google every day. AI answers with a short list, and the insurance agencys it names are the ones it can find and trust.
We track questions like these for your insurance agency every month, so you can see whether you're named, how you're described and who shows up instead. (Here's how AI visibility is measured.)
Example questions. Yours are built around your insurance agency and market.
What makes AI recommend a insurance agency
AI assistants favor businesses that trusted sources mention and that explain themselves clearly. About 94% of links cited by AI come from non-paid sources (Muck Rack, Dec 2025).
Lines you write, clearly
Separate pages for home, auto, life, business and specialty lines, explaining who each is for in plain language.
Licensing and carriers
States you're licensed in, carriers you represent and years in business, stated exactly.
Answers to coverage questions
Clear explainers on what a policy covers and doesn't. That's what AI draws on for "do I need..." questions.
Local trust signals
Community involvement and local news coverage help AI name your agency for local searches.
Stories we write for insurance agencies
Each month our team writes a real news story about your insurance agency, you approve it, and we publish it on news sites, up to USA Today, TheStreet and Street Insider on higher plans.
- Seasonal guidance (storm prep, wildfire season, teen drivers)
- A new producer, location or line of business
- Community sponsorships and events
- Agency milestones and awards
- Plain-language explainers when rates or rules change
Truthful claims only
The FTC Act requires that advertising be truthful and non-deceptive, that advertisers have evidence for their claims, and that ads not be unfair. Insurance is also regulated by each state. Releases avoid savings or coverage promises you can't back up, state licensing accurately and go to you for approval before publishing. Source: FTC: Advertising FAQs, A Guide for Small Business.
Every plan also includes an AI search optimization foundation for your site, cloud stacks and monthly AI visibility tracking. More on the approach: generative engine optimization.
Quick answers
Does this work for independent agencies and captive agents?
Yes. Independent agencies can highlight the range of carriers and lines; captive agents can focus on local expertise and service. Check your carrier's marketing guidelines too.
Can you mention savings?
Only specific, substantiated facts. We avoid general "save hundreds" claims, which advertising rules treat carefully.
Which lines benefit most?
Lines people research before buying: business insurance, home, life, umbrella and specialty coverage.
See what AI says about your insurance agency.
We'll ask the major AI engines the questions your customers ask and show you where you stand, free.
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